The Cycle of Slavery in The Tempest Essay - 1641 Words

The Cycle of Slavery in The Tempest William Shakespeare’s The Tempest blends elements of adventure and intellectual inquiry. The plot of Shakespeare’s last work contains comedy, romance, and action enough to sustain the interest of his common audience. However, there lies beneath the eloquent language and exciting plot an intelligent political commentary. Shakespeare uses the setting of a virtually uninhabited island as an experimental testing ground for the institution of slavery. Shakespeare shows through his island experiment that subjugation, once instituted, seems to perpetuate itself. While the most automatic explanation of this cyclical nature of slavery would be to say that this political rule is continued by the†¦show more content†¦Caliban’s agents of destruction are inanimate infections that only have the power to rise and fall(2.2.2) from the earth. The slaves under Prospero’s command are immortal spirits who can bite(2.2.10), hiss(2.2.14), and take action against Caliba n. These creatures are forced servants of Prospero just like Caliban, enslaved because of the power of Prospero’s magic books. In speaking of them, Caliban is acknowledging that Prospero has control of the island, these spirits, and the islander(2.2.36) himself. Caliban also acknowledges that Prospero has the ability, through the spirits, to hear(2.2.3) and punish him for his treacherous words. Although Caliban proceeds to curse(2.2.4) his master, he realizes that there are consequences for such actions because of his master’s authority. Thus his actions are regulated by the knowledge of Prospero’s ultimate power. By his concession of this power, Caliban reveals to the audience Prospero’s extensive abilities; not only can Prospero harm Caliban for his actions, he can also punish him for his words. Caliban has failed in his verbal attempt to usurp the duke’s power and has instead highlighted the power given to the master by the institution of slaver y. Caliban’s concession of Prospero’s ultimate power as master evidences the way in which slavery has so effectively conditioned his thoughts and behavior into continually being those of a subordinate being. Caliban’s lifestyle has been oneShow MoreRelatedDefinition And Discussion On Romances961 Words   |  4 Pages DEFINITION AND DISCUSSION ON â€Å"ROMANCES† AND SUMMARY ON â€Å"THE TEMPEST† â€Æ' DEFINITION In present English the word â€Å"romance† are derivative from Old French romanz can mean moreover a medieval story structure or a love affair, or, yet again, another story about a love affair, usually one of a rather idealized or idyllic type, from time to time marked by unexpected or strange incidents and progresses; and â€Å"to romance† has derive to mean â€Å"to create up a story that has no link with reality.† (EncyclopediaRead MoreEssay on Social Stratification and The Importance of Class1042 Words   |  5 Pagesactuality many of the people living in poverty are in that situation for no reason other than that the class system in flawed. 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The Encyclopaedia Britannica which Yeats had (1911 edition, YL 629) notes that the lunation cycle (the Moon’s synodic cycle, from the Greek synodos, meeting, conjunction) is the reason for dividing the Sun’s annual cycle into twelve, while the lunar Mansions derive from the Moon’s own motion: The synodical revolution of the moon laid down the lines of the solar, its sidereal revolution those of the lunarRead MoreGp Essay Mainpoints24643 Words   |  99 Pageslandscape †¦ healthier than a decade ago †¢ Private sector and government, under the auspices of the substantially-subsidized National Arts Council, have in no minor part helped to lure international acts from overseas. 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Analysis of Marketing Strategy of Coca Cola and Pepsico

ANALYSIS OF MARKETING STRATEGY OF COCA COLA AND PEPSICO PROJECT REPORT ON â€Å"ANALYSIS OF MARKETING STRATEGY OF COCA COLA AND PEPSICO† UNDER GUIDANCE OF: MR. ASHISH SAIHJPAL (FACULTY, MARKETING) SUBMITTED BY: AKHILESH MITTAL ARVIND JAIN BIPIN SINGH KARAMJEET SINGH PAWAN KUMAR (MBA II SEMESTER, 2008-2010) UNIVERSITY BUSINESS SCHOOL, LUDHIANA 1 ANALYSIS OF MARKETING STRATEGY OF COCA COLA AND PEPSICO CHAPTER 1 INTRODUCTION TO BEVERAGE INDUSTRY 1.1 BEVERAGE Any type of liquid specifically prepared for human consumption. Beverages in addition to basic need form part of the culture of human society. Different types of beverages are as follow 1.1.1 WATER Despite the fact that most beverages, including juice, soft drinks,†¦show more content†¦Originated from both China and Middle East 1.1.5 OTHERS Some substances may either be called food or drink, and accordingly be eaten with a spoon or drunk, depending on solid ingredients in it and on how thick it is, and on preference: Soups: Soup is a food that is made by combining ingredients such as meat and vegetables in stock or hot/boiling water, until the flavor is extracted, forming a broth. Yogurt: yoghurt is a dairy product produced by bacterial fermentation of milk. Fermentation of the milk sugar produces lactic acid, which acts on milk protein to give yoghurt its texture and its characteristic tang. Soy yoghurt, a dairy yoghurt alternative, is made from soymilk. Buttermilk: It is a fermented dairy product produced from cows milk with a characteristically sour taste. The product is made in one of two ways. Originally, buttermilk was the liquid left over from churning butter from cream. In India, buttermilk, widely known as chaas is known to be the liquid leftover after extracting butter from churned curd. UNIVERSITY BUSINESS SCHOOL, LUDHIANA 4 ANALYSIS OF MARKETING STRATEGY OF COCA COLA AND PEPSICO CHAPTER 2 INDUSTRIAL LEADERS (COCA COLA PEPSI) At the core of the beverage industry is the carbonated soft-drink category. Soft drink holds 51% (majority of market share) of the total beverage market. Soft drink can be further divided into carbonated drinks (Coca-cola,Show MoreRelatedCoke vs Pepsi1668 Words   |  7 PagesSummary Performing a financial analysis is very useful for any businesses to enhance the knowledge of performances, strengths and stability of their financial. This paper intends to compare and contrast the qualitative and financial statements of the past three years of the Multinational companies of soft drinks, Coca-Cola and PepsiCo. Currently, both companies are business competitors and they highly regard their customer’s base loyalty. To familiarize ourselves with these two successfulRead MoreHrm of Diagnostic Model Selection,1746 Words   |  7 Pages Course project part 3 Organization Change Coca cola and PepsiCo HRM 587 Managing Organizational Change Professor Michael Komos June 4, 2015 Prepare By Pragnesh Patel Email: pragnesh265798@gmail.com 630 827 2281 (Cell) Contents Diagnostic Model Selection 3 The McKinsey 7S Framework 3 Data Analysis 5 SWOT Analysis 7 Coca Cola 7 Strengths 7 Weaknesses 7 Opportunities 7 Threats 7 PepsiCo 8 Strengths 8 Weaknesses 8 Opportunities 8 Threats 8 Added Threats and Resistance to Change 9Read MorePepsi Of Pepsico Inc.906 Words   |  4 PagesPepsiCo Inc. was founded in 1965 with the merger of two companies: Pepsi-Cola and Frito-Lay. Since then, it has become one of the world’s largest and most successful food, snack, and beverage corporations. 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The thesis was compare and contrasts the Pepsi with the competitor - Coca Cola. So the report needed find some information and interview some people. The key finding was that SWOT and 4Ps is very important to the product. And the key conclusion andRead MoreCoca Col A Global Leader1269 Words   |  6 Pagesthe history of Coca-Cola Company, its SWOT analysis, and my proposal of a new product - â€Å"Maple Cola†, which is a healthy alternative of Coca-Cola soft beverage. The main strategic role of â€Å"Maple Cola† for the Coca- Cola Company is to maintain the company’s role as the market leader in innovative product introductions, to attract the consumers who are health conscious, which will result in increased market share for the company. 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Competition for Employees†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 2. Compensation of Employees†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4 3. Legislation Concerning Employees.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...5 4. Human Relations Discussion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..6 5. Conclusions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 6. References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 Comparative Human Resource Analysis: Coca-ColaRead MoreBrand Identity, Largest Market Share And Customer Loyalty979 Words   |  4 Pagesdollar food and beverage brands, and water management. Coca-Cola has been criticized for using too much water in countries where water is scarce and water shortages are widespread. Opportunities: As mentioned above absence in health beverages is a major weakness for the company, however creating diversification in the health and food business will improve the offerings of Coca-Cola to their customers. That is why introduction of â€Å"Maple Cola† is great opportunity to achieve this strategic goal such

Outsourcing and Information Technology free essay sample

Describe a business that you would like to start. Discuss how you would use global outsourcing to accomplish your goals. I recently moved and I noticed that packing and unpacking and carrying the boxes is hassle. A business I would like to begin is a moving business. Which at first I would be the driver and hire some people to do the heavy stuff. This is a local business, but I can do global outsourcing, by hiring somebody from China or India to create a website and a personalized email service. As well, to get business I would have to market the business to create customers. I could as well order business cards or business pamphlets from China as well. And finally the last area that I could outsource is telemarketing, by my outsourced employees calling or chatting in the local webs. With the internet I could have people calling from outside the country to my neighbors that might need moving help. 2) Your University wants to recruit high-quality high school students from your state. Provide examples of (a) the data that your recruiters would gather in this process, (b) the information that your recruiters would process from these data, and (c) the types of knowledge that your recruiters would infer from this information. The data these recruiters would gather are numbers and characters from the schools database. (a) An example of this data is that these numbers can be from through the grading system but as well the recruiters might be interested in athletes, and this data can be found from sports stats websites. This data will mean more when it is organized into information by having the student’s name, and the numbers from the data might become the student’s Grade Point Average. Also the data can be the number of rush touchdowns, or even the free-throw percentage. With information the recruiters can find out the students names, but as well the difference between the GPA or FTP or Rush touchdowns. (c) And overall this data that turns into information, and recruiters turn in to ‘knowledge’ can be a type of knowledge to pick out students by their GPA or if the students are also sports stars. This knowledge helps the recruiters find and choose exactly what type of student they want. 3) Can the terms data, information, and knowledge have different meanings for different people? Support your answer with examples. Yes, they can have different meanings for different people. For example, a person or a computer might be creating data, which they have no idea what it is, only numbers and characters. But, let’s say an upper supervisor reviews these data and has more depth information for it. The numbers the supervisor is looking at is the total revenue the company made in the past year. This supervisor has this information but does not have the â€Å"knowledge† an accountant would have by viewing all of this together. Overall, they have different meanings when it is put all together and if you are in a specific field in a company. 4) Information technology makes it possible to â€Å"never be out of touch. † Discuss the pros and cons of always being available to your employers and clients (regardless of where you are or what you are doing). The pros of Information Technology are that you are never out of touch. An example is that there are a lot of workers working part-time jobs, and many are not getting sufficient hours to support a family. What Information Technology can do this help contact people whenever the store or business is in need of workers because some called off. This connected can help reach people through their phones, or even through emails and social networks. As well many people have smart phones that have bad batteries and are able to be reached because they are connected through a computer. The cons of Information Technology are that it is hard to get away from the world. For example when a store manager is on vacation, they might have a social network account, email, or might want to surf the web. But these needs that people have of needing technology are a gateway to be contacted, and overall one cannot enjoy their vacation because of the usual stress of reading or connecting to the web. Also high value customers only want to talk to managers, and therefore the managers will always be available to customers where ever they are. 5) Robots have the positive impact of being able to relieve humans from working in dangerous conditions. What are some negative impacts of robot in the workplace? Some negative impacts that robots have is that they are destroying jobs even though they are protecting humans from working in dangerous places. For example, the American economy has been evolving into a service economy, meaning that many jobs in America are service jobs. But there are still some jobs that are dangerous and robots might take over. The problem with this is not about safety but that many people that work in these areas of work, have nowhere else to go, because the skills they are proficient with are useless, now that robots have taken over. Chapter 1: Closing Case #1 1) Describe how information technology enabled the Jasmine and Egyptian Revolutions. Information Technology was able to initiate Jasmine and Egyptian Revolutions by the younger educated generations knowing more about the social networks such as Facebook, Twitter and text messages. These Revolutions did not need prominent leaders to rally because, even though these Arab countries are not as modernized as the US, they were still interconnected and able to act through Information Technology. They were able to prove the constant harassment the people took from officials in these countries. As well, we can see the term homo conexus being used because the young public was able to start just by knowing more about the basic internet, like posting videos and exchanging news, than the Tunisian Government. 2) Describe efforts by the Tunisian and Egyptian governments to quell the revolutions. In particular, describe the efforts that were directed at information technology. The Tunisian and Egyptian governments tried to use the usual propaganda of frightening the people, but with the young Tunisians and Egyptians, being educated, multilingual, and wireless, they were able to evade the propaganda. With the governments noticing that the young public was always connected and able to avoid the propaganda, they even took a dramatic choice of turning off the four primary Internet providers. The government thought that they were going to be able to cease the protests and the public would quiet down. But in return, they announced â€Å"When countries block, we evolve. With the government taking action against the most modern information technology, the public was still able to keep connected, by using the beginnings of technology, like landline telephones, fax machines, and ham radios. 3) Discuss how information technology contributed to higher oil prices and higher prices you pay for gasoline. Information Technology has contributed to higher oil prices and higher prices we pay for gasoline, because with these modern tools, countries are able to stay connected with the world and are able to agree and set prices that everybody likes. As well, when there are problems/protests in countries that are the main supplier’s of oil, they must ration. Basic economics equation, less supply more demand increases the price. As well these countries overcharge first world countries, because they have seen data or information in the internet, for example, â€Å"U. S. diplomats had cataloged the highest levels of Tunisian governments. This makes these countries hostile toward countries like the U. S. And this leads the country gasoline vendors to raise their prices and charge us higher prices.

The Role of the Fashion Buyer Considering Buying for Different Organisations and Categories

Introduction Dwelling upon the role of the fashion buyer considering buying for different organisations and categories, the role of buyer in the modern life should be understood. Modern economics is based on the marketing relations. All the products and services are bought and sold. The customer is placed on the first place as the competence is high and no one wants to lose its clients. Fashion industry is highly competent as well.Advertising We will write a custom essay sample on The Role of the Fashion Buyer Considering Buying for Different Organisations and Categories specifically for you for only $16.05 $11/page Learn More There are a lot of different types of customers’ behaviour and the ways how customers may be attracted. Buyer behaviour differs greatly depending on the situations. The main purpose of this paper is to consider the role of the fashion buyer, dwell upon types of the buyers, the ways they choose for purchases, and other aspect s of buyers’ behaviour. Types of Buying Roles from High-End to High Street Considering the types of buying roles, it is essential to consider the main idea of the high-end and the high street behaviour. High-end fashion demonstrates the brand building, while high street fashion is sales focused. It is really important to understand the types of buying roles of the customers to predict the level of sales. High-end type of buying role is based on the brand name of the product. No matter whether people need it or not, no matter whether it is more expensive than the same product of another produces, many people are ready to buy the products only of one brand. Such behaviour is advantageous for those who have already managed to gain many customers who constantly use their products, however, such position does not fit those who are new at the market. High street fashion type is based on the level of sales. Customers buy the products which seem to be the most popular among other buy ers. They consider it as an important factor in selecting the product. Being chosen by other customers, it should be quality and of the acceptable price (Vickers 2011). Therefore, having different roles, buyers create various types of selling products, advertisement, etc. Ways in Which Buyers Will Purchase Products for Particular Categories There are different ways in accordance to which buyers will purchase the products for particular categories. The revision of the market, customers’ privileges and the sum of money they are able to spend on garments are the main factors which influence the issue. Even though the balance between the price and the quality is important, it should be remembered about brand consumers who are ready to buy the product of a particular brand no matter how much it costs, however, such people are really few and it is risky to pay all buyers’ attention on such purposes.Advertising Looking for essay on business economics? Let's see if we ca n help you! Get your first paper with 15% OFF Learn More The consideration of the market may help make a correct decision. Additionally, financial and cultural situation ion the country should be considered as well. Having appeared at the crisis people are going to spend less money on cloths, while the future holding of any sports event increases the garment purchases. It is really important to consider the situation from different angles to make a correct decision. The Buying Cycles Dwelling upon the buying cycles, the high street buyers and high-end buyers are to de differentiated. The buying cycle for brand buyers or for high-end type of buying consists of the following. First of all, the budget planning occurs with distinguishing how much can the buyer spend per season. Then, it is important to complete a comparative shopping which means to go to similar or competitor shops with the purpose to see what they are doing. Then, high-end buyers are to be busy with directiona l shopping visiting aspirational shops. Planning budget schedules and going on buying trips / appointments is one of the most important stages in the budget cycles as this stage presupposes planning of what can be spent and where. Buyers are to be ready to negotiate the price with the sellers and to set a retail which presupposes the discussion of the discounts. Processing orders, order confirmation and monitoring deliveries are the stages which come prior the final stages of buying cycles. The high-end buyers should not forget to monitor sales figures by means of the daily or weekly reviews of sales on brands depending on necessity. The final sage of buying cycle phase is the revision of the seasons’ performance trying to understand the level of buying. Then, the first stage ids completed directed at another season (Understanding the role of the buyer and the merchandiser in retail 2012). The buying cycle of high street buyers differs greatly. The first stages of a buying cy cle in this case coincide, these are the revision of the current seasons sales and consideration how current product is acting in store, budget planning with understanding the amount of money which may be spend during the season. The comparative shopping aimed at going to similar and competitor stores to see what they are doing finishes the similarities in the buying cycles between high-end and high street roles. Then, high street buyers are to complete directional shopping. Fabric sourcing covers selection of fabric from a particular manufacture of the selection of a specific manufacturer depending on the situation. Range planning is the next stage, it will be discussed in detail in the next section. Generally, range planning means selecting garments which may occur either from a particular manufacture or may be conducted of a number of manufacturers.Advertising We will write a custom essay sample on The Role of the Fashion Buyer Considering Buying for Different Organisations and Categories specifically for you for only $16.05 $11/page Learn More The pre selection stage completes the products selection from the original choices. The price negotiation is important here as well as for high-end buyers as the firm up pricing of goods is to be considered before the final range selection where the products that are presupposed to go into store actually is completed. Placing orders for ranges where the buyer is to submit all the orders to particular people is the next stage. The buyers are also responsible for product development cycle where they are to consider whether the garments and the quality of fabric coincide with the declared ones. The delivery of the products to the retailers (or delivering the products into the store) is the final stage of high street cycle buyer before product is purchased buy customers (Understanding the role of the buyer and the merchandiser in retail 2012). Range Plans Range planning is basically a planni ng which involves the list of the garments which are predicted to be bought this very season and prices which may be spent on those purchases. Range planning differs from planning in general as general planning presupposes the consideration of the general sum of money which may be spent on products, while range planning is a more detailed issue which gives a ranged pricing depending on the model, fabrics and other specific items. Creating a range plan, a buyer should be aware of the prices at the market, the possible discount and the places where the product may be got of the top quality and for the lower price. It is important to complete the following research before completing a range planning, historical sales figures, forecasting fashion trends, consumer behaviour, directional shopping, and comparative shopping. The research of each of these items allows the buyers to make sure that their planning is effective and prices are appropriate (Weygandt, Kimmel Kieso 2009). Tasks tha t a Person Who Is in a Buying Role Will Be Involved in on a Regular Basis The main responsibilities of the buyer are focused on a specific purpose of this person. Being aimed at buying the products which are going to be sold within the season, a buyer is to spend much time on research. The consideration of the modern trends and process is essential. Then, a buyer is to spend much time on range planning. Having a specific sum of money, it is essential to buy all the necessary items and to meet the budget. Appropriate positioning of the garment is important as well as good advertising. It is essential to have the products for different customers to be able to meet their requirements.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Different People the Buyer Will Work with through the Buying Process A buyer is to work with different people, starting with the shop colleagues and financial department, and finishing with the magazine sellers. Apart from visiting different collections and presentations, a buyer is to see what is offered for simple people, therefore, a buyer should constantly look through the fashion magazines. The communication with the designers and the shop owners is also the part of buyers’ job. It is impossible to imagine a buyer who is unable to speak to the customers as this is the final goal of the issue, to sell the products to the customers (Cheverton der Velde 2010). Discuss Why Integration Is so Important in a Modern Buying Office Integration is really important in the modern office as its main idea is to bring changes. The modern world is changing (Bartle 2001). The integration of the innovative technologies in the production is an important factor as it means that the company has chosen an innovative way of its development. Moreover, we live in the multicultural society where integration is one of the ways for interconnection. Being able to integrate with other cultures, the company may increase its sales and the buyer may get to know something new as personal development is really important in this sphere. Conclusion Therefore, it may be concluded that the role of buyers in the fashion industry is really important. Being responsible for the market sales, buyers have to complete a great range of services in order to make sure that the final stage is achieved. Completing a research of the current situation at the market of fashion, a buyer is to create a list of the possible products which are to be bought. The types of consumers and their privileges are to be considered before the decision making. All these responsibilities should be covered by the buyers. Reference List Bartle, RG 2001, A Modern Theory of Integration, American Mathematical Soc., New Yor k. Cheverton, P der Velde, JPV 2010, Understanding the Professional Buyer: What Every Sales Professional Should Know About How the Modern Buyer Thinks and Behaves, Kogan Page Publishers, New York. ‘Understanding the role of the buyer and the merchandiser in retail’ 2012, Lesson one 2012. PDF. Vickers, E 2011, ‘Is this the end of the high street?’, Express.co.uk, 3 July, viewed https://www.express.co.uk/news/uk/256481/Is-this-the-end-of-the-high-street. Weygandt, JJ, Kimmel, PD Kieso, DE 2009, Managerial Accounting: Tools for Business Decision Making, John Wiley Sons, New York. 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